About Us

Seem to sense what to ask, not always easy, meeting high expectations.” P. Levy, Open Formula

With you all the way

Kathryn Robinson PR and Copywriting

With over 25 years’ experience in PR, marketing, content and design, I set up Essential PR Marketing (formerly Essential Marketing Management) in Burton on Trent 23 years ago to offer the best independent service possible, for a fair price.

A recruitment company, latterly a client, advised me to work for myself, as I wouldn’t find what I was looking for. I was mentored by a senior PR, from Harrison Cowley (HC), which was later bought by one of the best-known PR agencies in the UK, and my first news release was published in the Vogue of the computer world.

I use experience I’ve gained helping to set up four successful companies for others. This encompassed everything from training (to senior management level), a buy-out of the systems division of an Apple Mac dealership (Unix; integrated, multi-user systems; management information; accounting software; and vertical markets).

I have always loved learning about, understanding and supporting clients. I feel privileged to step into the worlds my profession enables me to explore.

Authenticity and accuracy inspire confidence, enabling you to inform and engage with your target audience (the public or whomever you want to reach).

I work across a variety of sectors as a senior PR. Every client is important, whether you are a start-up, a sole trader, or a larger and more established organisation, you will be treated with equal respect and attention.

K. Robinson

I have always loved learning about, understanding and supporting clients. I feel privileged to step into the worlds my profession enables me to explore.

Authenticity and accuracy inspire confidence, enabling you to inform and engage with your target audience (the public or whomever you want to reach).

I work across a variety of sectors as a senior PR. Every client is important, whether you are a start-up, a sole trader, or a larger and more established organisation, you will be treated with equal respect and attention.

K. Robinson

About Us

Whether you are looking for one-off content, copywriting, PR and/or marketing, and whether you are an individual or a company, we provide an external resource or work as part of your team. Based in Burton upon Trent, we have clients throughout the Midlands, the UK and internationally. If you are looking for compelling communications, energy and drive, please get in touch; we’d love to hear from you.

Every client is important, whether you are a larger and more established organisation, an SME, a sole trader or a start-up, you will be treated with equal respect and attention.

Your message is unique, as are the benefits you bring to your target market (whomever you need to appeal to). We’d love to help you deliver your message effectively, concisely and powerfully. “Seem to sense what to ask, not always easy, meeting high expectations.” Philip Levy, Open Formula.

Some of our trusted associates.

PR, marketing, content and design projects can be likened to climbing a mountain. An adventure needing preparation, strategy, energy, determination and tenacity, which is worth every effort. An experienced climber or guide will make it easier, and this is where we come in; we love what we do.

“Able to communicate our brand and service in a beautiful way. Testimonials Kathryn worked with our clients on are utterly brilliant. Content is crucial.”

Former Sales Director, Heart FM

Working with trusted associates with a similar ethos ensures we keep pace with an ever-evolving world.

We value our clients, associates, reputation and portfolio.

We carry professional liability insurance, personal indemnity insurance, and an advanced DBS (disclosure and barring service).

Opened my eyes and identified real opportunities, exceeded expectations to promote my business; advised and assisted. Professionalism and inspiration can’t not work.

Arron Gaskell, MD
Gaskell Safety

Although relatively small, Kathryn has vast business experience, understands my journey and business. Yet is objectively focused with a marketing eye, a true PR professional.

Marisa Firkins, MD
Safety Forward Ltd.

Really gets to the core of what is special and different about customers, to differentiate them translating this into copy. Case studies are really good – critical to an effective website.

Philip Levy
Open Formula

Communicated and validated our brand and service in a beautiful way, for our new website. Testimonials Kathryn worked with our clients on are utterly brilliant “priceless”. Content is crucial. Just right, 100% recommend.

Emma Goss, Dir.
Packington Building Services
Formerly Sales Dir., Heart FM

Please contact us to find out more:


With you all the way