Recent Projects

Client became a figure of authority

Brief

To increase turnover to a specified level over a 10-year period. The company offers specialist HR services for the dental market.

Our response

We liaised with the company’s web designer; wrote content; collected testimonials (including a young-dentist-of-the-year client); collated logos, photographs and images; wrote a launch news release; helped to build the brand; and provided regular editorial with the brand logo, strapline and image.

Result

Over two years, the MD became an authority in his field, receiving regular editorial requests. We were invited to write part of the feature cover story for the British Dental Journal. The company has become a leading adviser to dental practitioners, practices and laboratories for tailored, specialist HR.

A thought leader with a £2m plus audience

Brief

To take the company to the next level, they were looking to use PR to increase market visibility and celebrate successes. This was a client recommendation.

Our response

Initially, we wrote an Institute of Directors (IOD) award application. The client went straight through to the final. We wrote targeted, specific letters for the construction industry. We wrote and produced a case study on the company’s work within a high-profile construction group of companies to showcase it’s unique approach. Prepared a media launch of Mental Health Awareness training and support. We reviewed aspects of the website content to avoid repetition, and to demonstrate the range of expertise and ethos.

Result

The company now has the kudos of an MD who is an IOD finalist, and it has the material to promote its specialist services. It has generated editorial opportunities and  hopes to help raise mental health awareness. Quality, professional testimonials and case studies reflect and support this message. The company is recruiting.

The MD now has IOD-finalist kudos, marketing materials in place to take advantage of new markets, more professional web content, case studies, testimonials, and editorial coverage, elevating her visibility within her target audience.

Substantially increased the programme uptake, helping to maintain a market-leading and top-ranking position.

Brief

To increase the uptake of the MBA Programme, and Postgraduate Programmes in Management, Healthcare Risk Management and Healthcare Governance.

Our response

This being a world-leading programme, ranked fifth in the UK, with total flexibility and a great reputation was a great start. We followed up on interest, we contacted and liaised with individuals, organisations and NHS Trusts, and reviewed and analysed internal marketing.

Result

An increased uptake of programmes within the aforementioned departments, and increased awareness.

Within two months of start-up the business achieved significant growth. It is now a top provider with a growing network. We understood the offer proposition, the high-end recognition, contacts and identified correct pricing, helping it develop it into a successful business.

Brief

To set the company up. The client is ex-police, and previously responsible for the safe and smooth transportation of the royal family and international dignitaries.

Our response

We provided a competitive analysis which showed its prices were too low. We positioned pricing in line with the company’s level of professionalism, experience and Mercedes vehicles. We introduced the MD to some respected chauffeur companies who jumped at the chance of a working relationship. It has now built up a great client base.

Result

The business is recruiting chauffeurs of a similar calibre to meet the growing needs of its private and corporate client base, and network.